Infotagion : The Battle Against Disinformation

Infotagion is an independent online and social media expert fact checking service to combat disinformation about the COVID-19 pandemic and the related economic and social effects that are spreading through social media. Infotagion was created in partnership with Iconic Labs PLC, and Damian Collins MP, former Chair of the Digital, Culture, Media and Sport select committee. Damian also led the inquiries on disinformation and fake news.

Our Mission

Infotagion has been created in response to the information contagion about COVID-19. In a public health crisis the disinformation we see everyday about this deadly virus can spread just as far and fast as the real thing. Yet this can also harm you and those that you love. That’s why we have to fight back. Much of this disinformation exists in private channels that very many people have access to, but not everyone can see. So we need you to share with us the things that don’t look right; we will check the facts, and give you the truth, the whole truth, and nothing but the truth.

Our Fact Checking Methodology

COVID-19 is a serious virus and people who share information about it need to back up what they say. At Infotagion we check the facts in the messages people send through social media, against independent, trusted and official sources, like public health services and the World Health Organisation (WHO). If the key claims made within the messages we see are false or can’t be proven, we will warn you not to share them. COVID-19 is too important to take risks with unreliable information.

Press Coverage

Infotagion has been well received by the press garnering coverage in the national and local press in a very short period of time  including the Daily Mail, ITV News and Talk Radio. A full press coverage book can be viewed here.


Words by
Matthew Vincent