GSN Website Redesigned for 2020 Relaunch
Following on from the GSN rebrand, we are excited to showcase the new responsive website design for both mobile and desktop. The new website design has been stripped back to give it a straightforward and modern feel, whilst maintaining the most engaged features and verticals of the existing GSN website. The redesign has placed particular emphasis on the mobile design, and the responsive nature of the website as 69% of all previous GSN web traffic is from mobile. With the website redesign complete, website redevelopment is currently underway and is on track for a relaunch in January 2020.
The key verticals on the updated site will be News, Entertainment, Travel and Loves (good news and positive love stories within the LGBT+ community). Furthermore, the new website will have an updated sponsors and partners section, a hub that will allow brands to deliver their message directly to the LGBT+ community and allies, whilst showcasing the work they’re doing to reach the community all year round.
The website has been developed with both readers and advertisers in mind, allowing ad units to be integrated seamlessly and in an automated fashion via programmatic ad exchanges. Advertisers will be able to effectively reach the highly coveted audience, whilst minimising disruption to the end reader and on-site user experience.
GSN is a global publisher of LGBT+ news, content, and entertainment. Its’ mission is to serve its community through a message of truth and unity. As experts in the LGBT+ community, GSN has become the authority when it comes to working with brands, driving and delivering results that procure lasting returns and resonate with the LGBT+ community.
Both the LGBT+ market and community is larger than ever, with the market being estimated to be worth at least $5trillion worldwide (Source: LGBT Capital). A recent YouGov poll showed that one in five 18 to 24-year-olds in the UK identify as Lesbian, Gay or Bisexual. Building on the idea of sexuality as a spectrum, YouGov asked Britons where they would place themselves on the Kinsey scale of 0 to 6, where 0 is completely heterosexual and 6 is completely homosexual. The results show that when people are asked to identify themselves on a scale, rather than within a defined set of options (heterosexual, homosexual or bisexual), the number identifying as ‘completely heterosexual’ – 0 on the scale – falls from 86% to 72%.
Yet these figures most likely play down the size of the community, as there are a significant number of people who still aren’t able to be open about their sexual orientation with friends, family and colleagues. It’s estimated that only half of Lesbian, Gay and Bisexual people (46%) feel able to be open about their sexual orientation to everyone in their family, and nearly one in five LGB people (18%) aren’t open about their identity with anyone at work. GSN’s mission is to reach and inform those who are already in the community, support those who feel they can’t be open about their sexual orientation, as well as help inform and educate anyone who has a friend, family member or colleague who is part of the community.